01 Who we are
Concrete Coating Group is a marketing infrastructure company for concrete and epoxy coating contractors in the United States. We sell a Fractional CMO service and a Pay Per Appointment service. We are based in Eloy, Arizona.
This policy covers concretecoatinggroup.com and every subdomain we run, including get.concretecoatinggroup.com and apply.concretecoatinggroup.com.
02 What we collect, and when
When you request the free playbook
On get.concretecoatinggroup.com we ask for:
- Your first name
- Your email address
- Optionally, your cell phone number. This is never required. You can get the playbook without it, and nothing about the offer changes if you leave it blank.
If you tick the box agreeing to receive text messages, we also store a consent receipt. That receipt is four things: the exact consent wording you saw on screen, the date and time you ticked it, the IP address you ticked it from, and the URL of the page you were on when you ticked it. We keep it so we can prove you agreed, and so you can see precisely what you agreed to.
When you fill in an application
On apply.concretecoatinggroup.com we ask for:
- First name and last name
- Email address
- Phone number
- Company name
- Company website
- City and state
- Monthly revenue band
- Number of crews you run
- Your biggest bottleneck right now
- Whether you currently work with an agency
- Your timeline
- A free text answer about where you want the business to go
You give us that so we can work out whether we are a fit for each other before anyone gets on a call.
Automatically, when you visit
- Your IP address, your browser type, and which page you were on
- Advertising cookies, covered in section 07
We never ask you for a Social Security number, bank details, card numbers, or anything in that category. We do not want them. If you send them to us anyway, we will delete them.
03 Why we collect it
- To deliver what you asked for. The playbook, The A.I. Stack, or whatever else you requested.
- To follow up. We email you. We text you only if you gave us express written consent to text you.
- To assess an application. Revenue band, crews and timeline tell us whether we can actually help you.
- For advertising measurement. We need to know which ads produce real customers so we stop paying for the ones that do not.
- To run the business. Support, security, and keeping our own records straight.
We do not sell your personal information. We do not rent, trade, or lease our list. That is not a business we are in.
04 Who we share it with
We use a short list of vendors. Each one gets only what it needs to do its job.
Meta (Facebook and Instagram)
Advertising measurement. We run the Meta Pixel (ID 1278157080368302) and the Meta Conversions API. When you submit a form, we send Meta a hashed version of your email address, your phone number and your first name, along with the Meta browser cookies _fbp and _fbc. Hashed means the value is run through a one way cryptographic function (SHA 256) on our server before it leaves, so what Meta receives is a scrambled string, not your readable email address. Meta uses this to tell us which ad produced which lead.
Cloudflare
Hosting and form processing. Every form on this funnel posts to a Cloudflare Worker that we own and control. It validates the submission, drops bots, and passes the lead on. Cloudflare also sees your IP address as part of serving you the page.
GoHighLevel
Our CRM. This is where your contact record lives, including your consent receipt, and it is the system our follow up emails and text messages are sent from.
Twilio SendGrid
Email delivery. SendGrid is the service that actually puts our emails in your inbox.
Everyone else
Nobody. Beyond the four vendors above we will only disclose your information if the law requires it, if we need to protect our legal rights, or if the business is sold or merged, in which case your data moves with it and stays governed by a policy at least as protective as this one.
We do not share your information with data brokers, lead resellers, or affiliates for their own marketing.
05 Text messages
This is the section people skip. Read it anyway.
- Consent is explicit and separate. You give it by ticking a box that is never ticked for you in advance. Handing us a phone number is not consent on its own.
- Consent is not a condition of purchase. You can buy from us, apply to work with us, and take every free resource we publish without ever giving us a phone number.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP to any message to opt out. You get one confirmation, then we stop.
- Reply HELP to any message for help, or email us at the address at the bottom of this page.
- Carriers are not liable for delayed or undelivered messages.
Mobile opt in data and consent are NOT shared with third parties or affiliates for marketing purposes.
The exact wording you agreed to, the moment you agreed, the IP address you agreed from and the page you agreed on are all stored on your contact record. Email us and we will show you your own receipt.
06 Email
Every marketing email we send carries an unsubscribe link at the bottom. Click it and you are off the list. You can also just reply and tell us, or email the address at the bottom of this page.
Transactional email is different. If you book a call with us, we will still send you the confirmation and the reminder for the call you actually scheduled.
07 Cookies and advertising
We use cookies for advertising attribution. In practice that means two of them. The Meta Pixel sets _fbp in your browser to identify the browser session. If you arrived here by clicking one of our Facebook or Instagram ads, Meta also sets _fbc, which carries the click ID from that ad. Together they let us connect a lead back to the ad that produced it.
You are in control of this:
- Block or clear cookies in your browser settings.
- Change what Meta is allowed to show you at facebook.com/adpreferences.
- Opt out of interest based advertising across many networks at optout.aboutads.info and youradchoices.com.
This page and our Terms page carry no pixel and no tracking of any kind. We are not going to track you on the page that explains how we track you.
08 How long we keep it
- Contact records. We keep them while you are a lead, a prospect or a customer, and for as long as we have a legitimate business reason to. If you go cold and stay cold, we clear you out.
- SMS consent receipts. We keep these for at least four years after you opt out, because that is the window in which we could be asked to prove you consented in the first place.
- Advertising data held by Meta. Governed by Meta's own retention rules, not ours.
- Anything you ask us to delete. Deleted. See the next section.
09 Your rights, and how to get your data deleted
Whoever you are and wherever you live, you can email us and tell us to do any of the following:
- Tell you exactly what we hold on you
- Correct anything that is wrong
- Delete everything we hold on you
- Stop emailing you
- Stop texting you
Email privacy@concretecoatinggroup.com. If deletion is what you want, put DELETE MY DATA in the subject line. We will act on it within 30 days and we will not make you jump through hoops to get it done. We may need to confirm you are who you say you are before we hand over a copy of a record.
Depending on where you live you may have extra rights, for example under the California Consumer Privacy Act. We honor those requests for everybody who asks, not only the people who can legally force us to.
10 Children
This service is built for business owners. It is not directed at anyone under 18, and we do not knowingly collect information from anyone under 18. If you believe a minor has given us their information, email us and we will delete it.
11 Security
Every page and every form on this funnel runs over an encrypted connection. Personal data is hashed on our own server before it is sent to Meta. Our form endpoint validates every submission, restricts which sites are allowed to post to it, rejects oversized payloads, and drops bots.
No system is perfectly secure and we are not going to pretend otherwise. If we ever suffer a breach that affects your information, we will tell you.
12 Changes to this policy
We may update this policy. When we do, the date at the top of this page changes. If a change is significant, we will say so plainly rather than bury it. Continuing to use the site after an update means you accept the updated policy.